Fast Company's interview with CEO Richard Plepler hints that HBO Now may eventually offer programming that won't appear on the main, linear network. You're not losing anything here compared to cable customers, nor should you expect to get anything extra. And there's no reason it shouldn't be HBO has made clear from the start that Now would offer its full vault of original shows and catalog movies. Once you successfully register, you'll find that the HBO Now app on Apple TV is largely identical to HBO Go. HBO warns that this should only be used for people living in the same household, but will that be something it somehow tries to enforce? There's no telling right now. Another section of the user agreement mentions that you can add 'authorized users' who can use the service under your own account. Knowing that this is a service for cord cutters, HBO is at least partially open to the idea of users sharing HBO Now between family members. Should login sharing become a real problem that eats into HBO Now's success, the company has given itself full allowance to get much stricter about where and when you can watch. HBO reserves the right to shut down password sharing HBO may change the maximum number of simultaneous streams and/or registered devices that you may use at any time. For one, HBO is reserving the right to change the amount of simultaneous streams that customers can watch whenever it chooses and without warning. But there's some interesting stuff in there. As you go through the set-up process, you'll agree to a bunch of fine print most people will probably ignore. Things seem to be settling now, but some users are still experiencing problems. We had some trouble registering for the service in the immediate moments after it went live this morning. In other words, it's exactly what we were anticipating, and that's fine. So now that it's here, what's HBO's standalone service like to use? Well, it's very familiar.

Subscriptions can be purchased directly through iTunes - your first month is free - and the HBO Now iPhone app hints that Cablevision will begin selling the service very soon. HBO Now has officially launched across Apple TV and iOS. Starting today, millions of people in the US can buy HBO without cable.

Hbo now password issues